SWITCH TO SUPER: BOLT SIGNAL

Virgin Media needed to launch a new smart router, with the help of personified speed himself: Super Bolt.

Minutes before scrapping everything and rewriting the brief, I suggested a way to reframe how we were presenting the product benefit. The new scripts received the green light, effectively saving weeks of work, and the resulting campaign ended in the top 10 of most recalled and liked ads in GB over that period.

Creative: Marc Rayson, Callum Prior, Adam Noel / Agency: BBH London