AS ROMA

In 2021, I worked on an extensive research project to refresh the brand of Serie A icons AS Roma.
We did a full immersion in Rome interviewing fans, journalists, local legends, former and current players and employees.

The result were a new positioning that clarifies the POV of the club, a brand film, and a brand book with guidelines to inform and guide every area, from commercial partners to kit design and TOV on socials.

As an example of the kind of work the positioning lead to, below you can see 2 successful activations produced by the club in the season following our work.

Brand Identity: No More Parachutes; Strategy: COPA90